In an earlier post I mentioned promises quite a bit. I wrote about the difference between being authentic and remaining authentic. Being authentic is concerned with creating, you create something that promises, remaining authentic is concerned with keeping promises. There is another layer to it that I mentioned briefly and this post will cover it. […]
An important thing to understand is that the promise of what your product will do for that customer is made by the customer and not you, it’s your job to influence it but they create it.
You can try as hard as you like to promise them something but at the end of the day what they believe is up to them.
For a new card Get rid of it I don’t mean throw it away in the rubbish. I mean turn it into a useful format and take some action. I use Evernote and it conveniently scans cards using my phone or computer camera and digitally saves them. The next step is to follow them on Twitter, connect […]
Parkinson’s law Work expands to fill the time available for its completion. This means that we are more productive when we are under pressure to deliver to short deadlines with limited time available. If we have excess time for a task we will find a way to fill that time, whether we need it or […]
The terms “USP” and “target market” can put people off. They make it sound like hard work. They communicate that in order for you and your business to be a success you need to be strong in your business knowledge and know all the terminology. So I prefer another word.