The promises your business didn’t make

The promises your business didn’t make

In an earlier post I mentioned promises quite a bit. I wrote about the difference between being authentic and remaining authentic. Being authentic is concerned with creating, you create something that promises, remaining authentic is concerned with keeping promises. There is another layer to it that I mentioned briefly and this post will cover it. […]

Mastering Authenticity in Business

Mastering Authenticity in Business

An important thing to understand is that the promise of what your product will do for that customer is made by the customer and not you, it’s your job to influence it but they create it.
You can try as hard as you like to promise them something but at the end of the day what they believe is up to them.

What do you do with someone’s business card?

Posted by in Core tribe
What do you do with someone’s business card?

For a new card Get rid of it I don’t mean throw it away in the rubbish. I mean turn it into a useful format and take some action. I use Evernote and it conveniently scans cards using my phone or computer camera and digitally saves them. The next step is to follow them on Twitter, connect […]

2 Principles Of Productivity

2 Principles Of Productivity

Parkinson’s law Work expands to fill the time available for its completion. This means that we are more productive when we are under pressure to deliver to short deadlines with limited time available. If we have excess time for a task we will find a way to fill that time, whether we need it or […]

The only significant word in business

The only significant word in business

The terms “USP” and “target market” can put people off. They make it sound like hard work. They communicate that in order for you and your business to be a success you need to be strong in your business knowledge and know all the terminology. So I prefer another word.

Are you forgetting to sell?

Posted by in Core tribe
Are you forgetting to sell?

Don’t think that you need to be better to attract new customers. Don’t try to sell all what you could be. What you need to remember is that your first customers bought what you first had.

Why being different is better than being new

Why being different is better than being new

The idea that anything you can think of, any new innovation has already been thought of. However, when you are looking for a new business idea, product or service offering most of the time what you are in fact looking for is to be different.

How do you keep on growing in business?

How do you keep on growing in business?

To grow and maximise your potential you need to feel the pain of your challenges and not just follow someone else’s steps. Keep on growing in business by doing the difficult things.

How to handle rejection as an entrepreneur

How to handle rejection as an entrepreneur

Rejection is hard to take, setting up a business and offering part of something you created is a difficult thing in itself. What is the key thing you can doing to keep on going?

What’s on your box?

What’s on your box?

We don’t buy products based on what they have actually done, mostly we by them based on what we think they will do. We buy what is on the box.