In an earlier post I mentioned promises quite a bit. I wrote about the difference between being authentic and remaining authentic. Being authentic is concerned with creating, you create something that promises, remaining authentic is concerned with keeping promises. There is another layer to it that I mentioned briefly and this post will cover it. […]
The terms “USP” and “target market” can put people off. They make it sound like hard work. They communicate that in order for you and your business to be a success you need to be strong in your business knowledge and know all the terminology. So I prefer another word.
I’ve spoken to a lot of startups recently; in fact I mentor quite a few. A trend I’ve noticed is that they are being pulled in many different directions. There are so many things to get done, and it’s difficult to know what to focus on. In and within all the running around, it’s easy […]
Fear is real, it’s natural, and it’s not a nice feeling. If we could remove it, we would. We respect and admire those that have overcome fear to achieve and inspire some of the greatest achievements in our history. Be it that of Rosa Parks and her refusal to give up her seat on the […]
I just wanted to wish you a Happy New Year and thank you for the continued support. It is still early days and we are yet to ‘hard launch’, but we are nonetheless grateful. 2014 is here and it’s our wish for you to experience both personal and business growth this year. We hope that […]
When you start a small business, it is often with an intention to grow it into a large company. However, you may fail in achieving such a goal if you operate in a crowded market and have to compete with other businesses that have been in operation for much longer. No matter how crowded a […]