An important thing to understand is that the promise of what your product will do for that customer is made by the customer and not you, it’s your job to influence it but they create it.
You can try as hard as you like to promise them something but at the end of the day what they believe is up to them.
A lesson I’ve learned from one of my favourite authors, Seth Godin, is that the value of your customers is not just the money in their pocket. In fact, I think less about the monetary exchange I have with my customers than all the other kinds of exchange we have. As a business, your aim […]
I’ve spoken to a lot of startups recently; in fact I mentor quite a few. A trend I’ve noticed is that they are being pulled in many different directions. There are so many things to get done, and it’s difficult to know what to focus on. In and within all the running around, it’s easy […]
When building a business, you will often face rejections. You will come across people who will offer you advice and that advice can often leave you stumped without any idea of where to turn. Some people will say that you are under qualified to do what you are doing or that you need to have […]
Social Media and Small Businesses These days and especially with the advent of social media, small businesses need to learn ways of using as many tools as they can for marketing purposes. Depending on the size of your business, you need to look for ways of integrating the social media tools that you feel will […]
Most people have a favourable disposition and view of small businesses than any other institution. What this means is that your business, no matter how small it is can grow into a large company since you already have the market. The reason small businesses enjoy such overwhelming support is because they are able to offer […]